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MaxSpeed Entertainment Adds FIKSE Wheels as Presenting Sponsor

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MaxSpeed Entertainment Adds FIKSE Wheels as Presenting Sponsor

MAXSpeed Entertainment, the largest karting race promotion company in the world, is pleased to announce Fikse Wheels as Presenting Sponsor of all MAXSpeed Entertainment promoted events in 2016 including the Florida Winter Tour, US Open, and United States Rotax MAX Challenge Grand Nationals, joining Sofina Foods as Title Sponsor.

Designing, engineering and manufacturing custom wheels for both track and street, Fikse Wheels represents the pinnacle of high performance wheels. Their design process leads the industry with rigorous real-world testing and certification to the highest global standards. An ongoing commitment to research and a vigorous motorsports program drive continuous improvement in the Fikse Wheels methods, materials, and processes.

Attention to engineering fundamentals also tends to produce the most visually pleasing wheels. This is the anchor of Fikse’s design approach. Rather than reacting to the fashion of the moment, Fikse develops classic design themes that will be as pleasing years from now as they are the day the wheels are mounted.

“We are excited to have Fikse Wheels on board for all 2016 MAXSpeed promoted events as the Presenting Sponsor,” said MAXSpeed’s Sales & Marketing Manager Andrew Campbell. “They are a leader in their industry, making it a perfect match for our joint marketing efforts.”

“We are pleased to expand our reach within the motorsports community at the grassroots level,” said Daryle Redlin, President and CEO of Fikse Wheels. “MAXSpeed Entertainment continues to evolve their karting programs, and we are happy to put the Fikse name on all MAXSpeed promoted events in 2016 including the Florida Winter Tour, US Open and the United States Rotax MAX Challenge Grand Nationals.”

The 2016 Sofina Foods Florida Winter Tour Presented by Fikse Wheels will kick off the start of the 2016 racing season next week at the Homestead Karting facility in Homestead, Florida. Featuring back-to-back racing weekends, ROK Cup USA drivers will take to the track January 14-17 with Rotax MAX Challenge action to follow January 21-24.  Live event streaming will be available starting Friday of each event weekend at

About Fikse Wheels
While designing and building championship-winning race wheels is the core of everything done at Fikse, the knowledge that is gained from this is directly translated into their high performance street wheels. Fikse Wheels provide an unmatched advantage on the track and street: lightweight components, superior strength and stiffness, combined with ease of serviceability all combine to make Fikse Wheels the choice of champions and enthusiasts alike. Fikse has supplied teams in the Grand American Rolex Sports Car Series, Grand American Koni Challenge, American Le Mans, Speed World Challenge, the FIA Sports Car Series, and others around the world.

Winner of the Daytona Championships in: 2003, 2004, 2006 and 2007.

Fikse Wheels. Artfully Designed. Precision Engineered. Made in North America since 1992.

For more information on Fikse Wheels, please visit

For more information on MAXSpeed Entertainment, promoted events including the Cold Stone US Open, Cold Stone Florida Winter Tour, and the Cold Stone United States Rotax MAX Challenge Grand Nationals, please visit For more information on the MAXSpeed Group, the Rotax MAX Challenge Grand Finals, Team USA and the entire Rotax program, please visit Be sure to ‘Like’ GoRotax on Facebook ( and follow on Twitter ( and Instagram (

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