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The Motorsport Agency’s 2017 Driver Search Launched


The Motorsport Agency’s 2017 Driver Search Launched

The Motorsport Agency’s 2017 Driver Search launched Friday November 18th in pursuit of its next driver in the Nissan Micra Cup 

Nissan announced its support of The Motorsport Agency’s first-ever Driver Search program, an initiative held by The Motorsport Agency Inc., a company specializing in motorsport talent management and marketing. The Motorsport Agency launched the 2017 DriverSearch through an announcement at the SuperNationals 20 karting event in Las Vegas.

The first of its kind in Canada, The Motorsport Agency 2017 Driver Search is open to both Canadian and American participants and will evaluate each applicant’s skills and potential to compete in the 2017 Nissan Micra Cup. The winner will be awarded a full-fledged crew from Motorsports in Action (MIA) and will be behind the wheel of The Motorsport Agency Inc.’s Micra Cup race car in Canada’s most affordable racing series.

The candidates will be assessed in a variety of ways, including their racing repertoire in the form of a traditional curriculum vitae; then their personal brand as seen through social media; and through in-person evaluation by The Motorsport Agency representatives at major karting events.

“After discussions with multiple racing series, we felt that the Nissan Micra Cup offered the best opportunity for young up-and-coming drivers to easily make the transition from karts to one-make racing, and onwards to wherever their careers progress from there,” said Juliana Chiovitti, head of business and development strategy at The Motorsport Agency. “As a former professional race car driver myself, who comes from a family rooted in racing, I am thrilled to cultivate young talent in the motorsport realm with the 2017 Driver Search program.”

The Motorsport Agency will offer a complete mentorship on all facets of professional racing, including sponsorship management and skills development.

“For the Nissan Micra Cup’s third year, I welcome this extra layer of competition and awareness to the series,” said Jacques Deshaies, promoter of Nissan Micra Cup. “The Motorsport Agency’s 2017 Driver’s Search is something that we as a racing community should rally behind, in order to foster both talent and continued awareness of motorsport in general.”

In order to participate, applicants must possess a valid Canadian or American racing license. To register, visit and click Driver Search. The deadline to register is March 20, 2017. Those who are shortlisted will be contacted by The Motorsport Agency to compete in a lapping event to determine the finalist. The official winner will be announced in May, 2017.

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